The Top Myths About SEO Today
Information provided by Canada West Internet Marketing – Calgary SEO Expert
Once you have decided to apply a few search engine optimization strategies to your website, you might be apprehensive about the results you can achieve. There are many myths and rumors that you will find on the Internet about how SEO simply does not work anymore. However, when you see websites at the top of the listings, obviously they did something right to achieve and maintain those positions. There are specific strategies that you can use that can help you get to similar positions online, sometimes in a matter of weeks. There are three myths about search engine optimization that need to be cleared out before you use any of the strategies. We will help you understand what is effective, and what is not so that you know more about the best strategies in SEO that can help you achieve the best results.
Myth #1 – Unique Content Is Not Necessary
The first myth that perpetuates every single year is that you do not need to have unique content to rank your website. This is not true. The only variation to this fact is that when you use what is called curated content, it is possible to rank just as easily. Using curated content is similar to what news websites do every single day. Hundreds of them will post the same story on their site, with a slight variation in the introduction, and conclusion, and can easily rank those stories at the top of the site. However, if you are building a niche website, and you are using private label rights content that has been used by tens of thousands of people, this is simply not going to help you rank your website because of how ubiquitous all of this content already is.
Myth #2 – Backlinks Do Not Improve Rankings
This second myth was more than likely developed by someone that did not understand how to generate proper backlinks. So many people will buy packages where thousands of links will be posted on the web, usually within the span of just a few days. The search engine algorithms will recognize this as spam, and will discount all of them, especially if they are originating from link farm websites. However, if you can get backlinks from reputable websites, ones that have exceptional page rank, and also domain and page authority, these links will help you rise to the top of the search engines.
Myth #3 – Longtail Keyword Strategies Are Dead
The third myth is that long tail keyword strategies simply do not work. This is probably the worst myth of them all. If you choose a keyword phrase that has very little competition, that is greater than three words in length; there is no way for you not to have the opportunity to rank on the first page of the search results. Again, this myth was probably created by people that have tried SEO with longtail keywords and chose ones that had quite a bit of competition. It is certainly one of the best strategies that exist today for ranking your website, and will continue to be in the future.
Now that you understand the 3 top myths of SEO, and why they are false, you can begin to use these strategies to your advantage. By using unique content on every page, building backlinks from authority sites, and using long tail keywords, you will have the highest probability of ranking your competitors and generating consistent traffic from these organic listings.…
If you have been looking to get more traffic from local SEO results, you have come to the right place. Local search results have become a big business on the internet. In fact over 88% of smartphone users and 84% of those on tablets use local search results as a means to finding what they want. These are your customers on the streets and in their cars, and they are looking for something to buy. Almost 70% of all users on the internet are using local searches to find what they need in their towns and cities right now which is an audience you need to connect to and be considered by.
If you still think it is a waste of time to try and rank in local search results consider this staggering statistic. Users who find a business by a local search result are twice as likely to make a purchase in the store! That fact alone should start to make you very excited about being found in local search rankings.
However, you may not have a clue as to what SEO is or how it works. The good news is you don’t have to know anything about it. You can always find a professional who can help you rank your site in local searches quite quickly. However, we are going to give you some beginner tips that will help you get started being found by your local audience.
Create Local Content
One of the easiest ways to start ranking for local search terms is to create content that your local audience is going to be searching for. Only you and your audience knows local lingo and terms that your national competition does not know.
Melissa Hill of Coronation Internet Marketing explained it to us “These are known as long tail keywords. They are typically easier to rank for and more importantly convert much better. For example, you will want to create your content with words like “Las Vegas SEO” as opposed to “SEO”.”
Social sites like Facebook and Twitter are a perfect compliment to local search rankings. These sites will help to grow a local audience that wants to hear what you have to say and offer. These people are looking for local deals and coupons. They are a perfect target audience to showcase your website. You will want to let them know any types of tips, hacks, sales, and discounts in your particular niche. As people find your posts and like and share them, it will help to create a good amount of strong social signals to your website. While social signals have not been conclusively linked to better rankings the extra traffic will help. Also, it will bring in more sales and leads.
As you can see, being able to be found for local search terms is an important part of internet marketing. These simple tips are just the beginning; there is much more that needs to be done to be fully optimized for local results. For that, it is best to do further research or consult a professional.…