If you’re running a property management company, you have a lot of properties you need to worry about. There are probably always rentals and homes that you’re trying to find tenants for. You need to make sure that your listings are getting as much exposure as they possibly can.
If you don’t feel like your listings are getting the kind of attention they deserve, you may want to try these suggestions. If you follow these simple strategies, your listings will be impossible to ignore.
1. Always Include Photos
Make sure all of your listings include some clear, attractive photos. You don’t need to take professional photos. Just use the camera on your phone and snapshots as you need to.
A lot of popular sites allow people to filter out listings that don’t include photos. If you skip taking photos, a huge number of people will never see the properties that you are listing.
Also, a picture can make a property a lot more memorable. If someone sees a beautiful photo along with a listing, they’ll want to share that listing with others. They’ll be much more likely to make an appointment to see that unit in person.
2. Pick The Right Keywords
“Make sure all of your listings include a variety of different keywords.” states Joan Marquez, a property manager at Phoenix Property Management’s web site. “You want to make sure that people will see one of your listings no matter what they are looking for.”
If your listing includes a feature that is highly sought-after in your area, you should make sure you mention that feature in the title. For example, if a property is located in an area where parking is hard to come by, you’ll want to mention that it has a garage.
Don’t worry too much about adjectives like “beautiful” or “stunning.” While these power words can catch people’s eyes, they are rarely used in searches. People are more likely to find words like “large” or “affordable.” Pick the kind of keywords that people will use.
It’s also a very good idea to include the keywords you wish to be found for in the Meta title. Below is an example of how a Metro Phoenix property management company has optimized their Meta title:
- Below is what they’ve done in their title:
- Included “property management” within the title.
- Included their locations within the title.
- Have “property management” and “city” together in the title.
3. Use Social Media
Don’t just list your properties and call it a day. Make sure you’re taking full advantage of social media. Start several social media accounts for your property management company and update them regularly.
If someone is casually looking for a place and happens to notice that your business is on Facebook or Instagram, they’ll make a point of following your page. If they see a listing that catches their attention, they’ll contact you about it right away.
Social media can also encourage people to bring tenants to you. For example, if someone sees that you’ve just listed a new apartment, they might tag their friend so that they can take a look at it.
4. Don’t Put All Of Your Eggs In One Basket
Always list your properties on more than one site. There are a variety of places out there that collect property listings. If you only use one of them, you’re limiting your audience.
There are some apps and tools that will allow you to make multiple listings with ease. Listing your properties doesn’t have to be a ton of work. If you take full advantage of the tools that are available to you, you should be able to list your properties with ease.
As you can see, there are lots of things a property services company can do to increase their exposure. If you utilize these four tips, you can make sure that all of your properties get seen. It’ll be easier for you to find tenants and increase your overall income.