Using SEO TO Get Found In Local Search Results
If you have been looking to get more traffic from local SEO results, you have come to the right place. Local search results have become a big business on the internet. In fact over 88% of smartphone users and 84% of those on tablets use local search results as a means to finding what they want. These are your customers on the streets and in their cars, and they are looking for something to buy. Almost 70% of all users on the internet are using local searches to find what they need in their towns and cities right now which is an audience you need to connect to and be considered by.
If you still think it is a waste of time to try and rank in local search results consider this staggering statistic. Users who find a business by a local search result are twice as likely to make a purchase in the store! That fact alone should start to make you very excited about being found in local search rankings.
However, you may not have a clue as to what SEO is or how it works. The good news is you don’t have to know anything about it. You can always find a professional who can help you rank your site in local searches quite quickly. However, we are going to give you some beginner tips that will help you get started being found by your local audience.
Create Local Content
One of the easiest ways to start ranking for local search terms is to create content that your local audience is going to be searching for. Only you and your audience knows local lingo and terms that your national competition does not know. For example, if you are a property management agency, someone may be searching for “property management phoenix” or “property management las vegas” when they are looking for services you offer.
Melissa Hill, a search marketing technician, explained it to us “These are known as long tail keywords. They are typically easier to rank for and more importantly convert much better. For example, you will want to create your content with words like “Las Vegas SEO” as opposed to “SEO”.” To find out more, check out The Las Vegas SEO Consultants here.
Social sites like Facebook and Twitter are a perfect compliment to local search rankings. These sites will help to grow a local audience that wants to hear what you have to say and offer. These people are looking for local deals and coupons. They are a perfect target audience to showcase your website, whether you are a brick-and-mortar store or a professional service like a local dental office. You will want to let them know any types of tips, hacks, sales, and discounts in your particular niche. As people find your posts and like and share them, it will help to create a good amount of strong social signals to your website. While social signals have not been conclusively linked to better rankings the extra traffic will help. Also, it will bring in more sales and leads.
As you can see, being able to be found for local search terms is an important part of internet marketing. These simple tips are just the beginning; there is much more that needs to be done to be fully optimized for local results. For that, it is best to do further research or consult a professional.